DESI ARELLANO BODY PIERCING

CHALLENGE:

Off Beat Enterprises undertook a series of creative collaborations with Desi Arellano Body Piercing and its affiliated shops, namely Artifact Body Piercing, The Gold Bar Piercing, and Laguna Gold Body Piercing. The challenge was to revamp their web design, create compelling collateral, and produce multimedia content, all while encapsulating the unique spirit and individuality of each shop. The goal was to attract and engage customers in the world of body piercing while enhancing the brands' visual identity.

SOLUTION:

Off Beat Enterprises solution involved a multifaceted approach for each of the establishments:

Web Design:

Artifact Body Piercing: Crafting a separate website from the Tattoo shop it is adjoined with, give its own character and style, catering to a specific clientele and showcasing the shop's distinctive offerings.Redesigning the website to be user-friendly and visually appealing, providing essential information, services, and appointment (acuity) scheduling.

The Gold Bar Piercing: Creating a dedicated website with a luxurious and upscale design, reflecting the premium services and jewelry available at this brand new shop. Full package including Primary Logo, Ident, Branding Guidelines and Style Guide, Design a Website that is cohesive with all of DABP Brands, and maintain visual identity for refined/upscale location in San Luis Obispo, CA.

Laguna Gold Body Piercing: Revamp existing website that mirrors the shop's coastal, laid-back atmosphere, emphasizing its specialty in gold jewelry, upscale feel, and beach culture in Laguna Beach, CA.

COLLATERAL:

Designing printed materials like business cards and brochures for each shop, ensuring consistency with their respective visual identities and themes. This also includes general Merchandise - Hats, T-Shirts, and Patches.

MULTIMEDIA CONTENT :

Producing captivating multimedia content, including promotional videos, social media posts, and photography sessions that highlight the artistry, expertise, and atmosphere of each shop.

RESULTS:

The collaborative work with Desi Arellano Body Piercing and its affiliated shops achieved remarkable results:

Web Design: Each shop's website not only became more functional and accessible but also conveyed its unique brand identity and appeal effectively. The websites were designed to cater to different target audiences while maintaining consistency with the individual shop's character.

Collateral: The printed materials provided a professional touch, ensuring that business information was readily available to customers. Each piece of collateral perfectly mirrored the style and ethos of the respective shop.

Multimedia Content: The multimedia content was well-received and helped to engage customers and showcase the professionalism, creativity, and ambiance of each shop. The content resonated with the target audience, leading to increased customer engagement.

The collaboration resulted in an enhanced online presence and a stronger connection between Desi Arellano Body Piercing, Artifact Body Piercing, The Gold Bar Piercing, and Laguna Gold Body Piercing, and their customers, ultimately contributing to the growth and success of these establishments.