RICK AND MORTY

CLIENT: Off Beat Enterprises & Bottleneck Gallery - Rick and Morty Art Direction

CHALLENGE:

Off Beat Enterprises collaborated with Bottleneck Gallery to provide art direction for the popular animated series "Rick and Morty" for a series of Art Prints. The challenge was to create and curate a collection of artwork that paid homage to the irreverent and imaginative world of the show. The goal was to capture the essence of "Rick and Morty" in a way that would resonate with both fans and the creators.

SOLUTION:

The collaboration between Off Beat Enterprises and Bottleneck Gallery for "Rick and Morty" art direction involved a strategic and creative approach:

Art Curation:

The team at Off Beat Enterprises worked autonomously for Bottleneck Gallery to curate a collection of artwork from a range of talented artists. The goal was to select pieces that celebrated the unique characters, worlds, and humor of "Rick and Morty."

Art Direction:

Off Beat Enterprises provided art direction to Dan Mumford and Brian Miller, ensuring that the selected pieces aligned with the vision of the show. This involved guidance on style, composition, and the overall look and feel of the artwork while still staying true to their art styles.

RESULTS:

The collaboration between Off Beat Enterprises and Bottleneck Gallery for "Rick and Morty" art direction resulted in the following outcomes:

Art Curation:

A carefully curated collection of "Rick and Morty" artwork was assembled, featuring diverse styles and interpretations of the show and sold out quickly. The collaboration went well, so subsequent prints were comissioned.

Art Direction:

The art direction provided by Off Beat Enterprises ensured that the selected pieces captured the irreverence and imagination of "Rick and Morty," resonating with fans and collectors.

This partnership underscored the effectiveness of combining creative curation and art direction with a deep understanding of the source material. It celebrated the unique world of "Rick and Morty" and provided fans with a new way to engage with the show through collectible art. The future holds the promise of continued growth and engagement for "Rick and Morty" enthusiasts.