DEATHBATS — Off Beat Enterprises

PROJECT OVERVIEW: Creative Collaboration with Avenged Sevenfold NFT Group - Deathbats Club

CLIENT: INCENDIUM

CHALLENGE: Off Beat Enterprises embarked on a creative collaboration for Incendium with Avenged Sevenfold with their NFT’s DEATHBATS, a unique entity music adjacent in 2022. The challenge was to bring the NFT’s from to a apparel form of fun and whimsical re-designs, all while capturing the essence of "THE DEATHBATS," with new metal merch: The All New Bat Country Collection!

SOLUTION: Incendium's solution involved a comprehensive approach to creating narrative-driven content and collectibles:

Apparel:

Thanks to the insane success of the Deathbat NFT’s produced by Avenged Sevenfold, we’re able to offer you exclusive designs from Incendium’s private collection of DeathBats on these ultra rad T-shirts.
Each Deathbat is unique, we have our own colony of about 30 bats held in the Incendium wallet and so we’re able to offer these incredible designs from the A7X team.
Come on down to Bat Country, sound the Seventh Trumpet, and rep those bats! character deeply intertwined with the band's iconic songs. The goal was to expand the brand's reach and immerse fans in a visual narrative that resonated with the band's distinctive style.

RESULTS: Short Lived, but popular especially for the teams involved:

This collaboration played a role in expanding Avenged Sevenfold’s Death Bats Club in a unique way.