METALLICA

PROJECT OVERVIEW: Creative Collaboration with METALLICA

CLIENT: METALLICA - PROPOSAL

CHALLENGE: Off Beat Enterprises embarked on a creative collaboration with Incendium and Metallica. It was an exciting pitch that pays homage to one of the biggest names in Mainstream Metal. This project would have been a comic book series, and series of action figures and apparel.

SOLUTION: Incendium's solution involved a comprehensive approach to creating narrative-driven content and collectibles:

Comic Books:

• We had pitched several ideas for comic books to Probity, their UK Licensing team, sadly none of them ever came to fruition.

Action Figures:

• In addition to the comic book series, the project included the creation of action figures.

RESULTS:

Sadly this one, died on the vine so to speak. We pitched and made these action figure cards, but ultimately we all moved on. Making this another one for the history books.