INCENDIUM LLC - OPUS COMICS

CLIENT: Incendium

CHALLENGE: Off Beat Enterprises embarked on a creative partnership with Incendium in the year 2016 after an Iron Maiden show. Incendium CEO Llexi Leon was the Creative Director of Iron Maiden at the time and managed/built the Mobile Game Legacy of the Beast (a mobile RPG game weaving the songs lyrics, albums, and titles into a narrative and allowing you to collect all the Eddies!). He had been looking for a licensee to manage collectibles for the game and make it a bit more stylized to the game rather than classic (which is what most licenses were looking for), so Off Beat pitched the idea of running them together.

SOLUTION: Off Beat Enterprises devised a comprehensive strategy that included an array of promotional and branding initiatives for Incendium. This grew from idea to real very quickly. After building out the budgets, mock product lines, and many, many, presentations, the team of Llexi Leon and Blake took it to San Diego Comic Con where Blake had set up meetings with potential distributors. After careful consideration based on the early commitments from Hot Topic and Entertainment Earth, Iron Maiden’s parent company hired Incendium (with Blake managing the projects), to run a new entity they created internally for us called Maiden Collectibles.
Thus a Partnership was born! A rebirth of Incendium into a dynamic company specializing in licensed merchandise and collectibles. Soon after the lines began to hit stores, the next goal was to obtain more licenses, and establish Incendium as a household brand, build it’s mythos, and create a branding house for entertainment and music IP, enhance brand recognition, and establish a strong presence in the highly competitive collectible market. The idea being a lid for every pot so to speak when it comes to making items in each category.

Statuary, Action Figures, and Mini Figurines, Website, 3PL, and more:

Statuary: We recognized the intricacy and artistry behind Incendium's statuary collection and aimed to highlight these collectibles through visually captivating materials. Our team developed promotional materials that showcased the exquisite details and craftsmanship of the statuary.

Action Figures: We tailored our strategy to promote Incendium's action figures, creating marketing collateral that emphasized their unique features and collectible value.

Mini Figurines: We designed promotional materials that showcased the charm and appeal of Incendium's mini figurines.

Opus Comics: Opus Comics: In collaboration with Incendium, we embarked on the development of Opus Comics. Our partnership included overseeing all aspects of the comic book publishing process, from story consultation, line edits, continuity management, and vendor coordination. The aim was to create a dynamic and engaging storytelling platform for Incendium's extensive universe of characters and brands alongside previously of IDW Denton Tipton, with editors from Heavy Metal Magazine like R.G. Llarena, Holly Interlandi and more!

Promotional Materials: In addition to specific materials for each collectible category and Opus Comics, we curated a range of captivating and brand-centric promotional materials to boost Incendium's overall visibility. These materials not only met collectors' needs but also functioned as walking advertisements for the brand, enhancing the collector experience. Items included Denim Jackets, T-Shirts, Hooded Sweatshirts, Crew Neck Sweatshirts, Hats, journals, and more.

Enamel Pins: We crafted unique and highly collectible enamel pins that quickly became sought-after items in their own right. These pins not only resonated with existing Incendium customers but also attracted a new wave of enthusiasts and fans, underscoring the brand's unwavering commitment to quality and artistry.

Posters: Intended to captivate audiences and generate curiosity and interest in the brand's offerings.Direct-to-Consumer (D2C) Website: In addition to creative endeavors, Off Beat Enterprises played a pivotal role in building and managing a robust D2C website for Incendium. This encompassed the design, development, and maintenance of the website to create a seamless and engaging online shopping experience for customers.

Third-Party Logistics (3PL) and Fulfillment: Off Beat Enterprises managed and optimized the logistics and fulfillment operations for Incendium, working in collaboration with 3PL teams to ensure timely delivery of products to customers. This resulted in cost savings and a streamlined logistics operation.

Production Management: We provided end-to-end production management, ensuring efficient production workflows for a range of products, from action figures to collectibles, and even Opus Comics. This included managing the production timeline, coordinating with various suppliers, and overseeing the manufacturing process.

Design: Our team played a crucial role in crafting visually engaging promotional materials, whether for collectibles, Opus Comics, or the D2C website. We ensured that the design elements aligned with Incendium's brand and resonated with the target audience.

Social Media Management: Off Beat Enterprises contributed to enhancing Incendium's brand visibility through social media management. We generated and edited social media assets for various platforms, contributing to increased brand visibility, engagement, and a stronger online presence.

RESULTS: Statuary, Action Figures, and Mini Figurines: The promotional materials for these collectibles made a significant impact at events like San Diego Comic Con, serving as conversation starters within the collector community. They not only elevated the collector experience but also became the backbone of Incendium's reach. Partnering with Heavy Metal Magazine for showcases like San Diego, WonderCon, Long Beach Comic Con, DesignerCon and more. Off Beat managed trade shows presentations and more.

Opus Comics: This collaboration resulted in the successful development of Opus Comics, now its main output, a dynamic storytelling platform for Incendium's universe of characters and brands. Including the successful launch of the Frazettaverse with Death Dealer 50,000+ Copies for a First Time Indie Publisher with four total printings of issue 1, multiple retailer exclusives, action figure ties, and selling over 315,000 comics in its six months of publishing. Titles including -Black Veil Brides: Phantom Tomorrow, Frank Frazetta’s Death Dealer, Disturbed: Dark Messiah, Helloween : Seekers of the Seven Keys, Joe Satriani’s Crystal Planet, Cradle of Filth : Maledictus Athenaeum, Bill and Ted (various), Hammerfall, Eternal Descent (Owned IP), Evanescence : Echoes from the Void, Frank Frazetta’s Dawn Attack, Monsters of Metal (Owned IP), Phantom Halls (Owned IP), SanJulian Queens of the Lost World, Devon Townsend’s Ziltoid, Offspring, Jason Lei Howden’s : Deathgasm, Within Temptation and more!

Enamel Pins: The enamel pins exceeded expectations, becoming highly sought-after collectibles themselves. Their popularity not only solidified Incendium's existing customer base but also attracted a fresh wave of enthusiasts, showcasing the brand's commitment to quality and artistry.

D2C Website: We built out the D2C website, becoming a user-friendly and engaging platform for online shoppers, contributing to a substantial increase in sales. From 5,000 first year to 1.5 million in e-commerce sales within three years.

3PL and Fulfillment Optimization: The streamlined logistics and fulfillment operations, managed in collaboration with 3PL teams, resulted in cost savings and efficient product delivery.

Production Management: Our end-to-end production management ensured timely delivery and quality control for a wide range of products, from collectibles to comics. From concept to fulfillment. We were there every step of the way ensuring timely delivery.

Design: The visually engaging design materials captured the essence of Incendium's brand, sparking interest and curiosity among the target audience.

Social Media Management: The active management of social media platforms increased brand visibility and engagement, further establishing Incendium's online presence from 0-10,000 followers.

The collaborative effort between Off Beat Enterprises and Incendium, covering their diverse range of collectibles and the development of Opus Comics, was instrumental in enhancing Incendium's presence and visibility. By delivering memorable and collectible items and a new storytelling platform, we reinforced Incendium's reputation for quality, craftsmanship, and innovation within the collectible market.

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