Disturbed

 
 

PROJECT OVERVIEW: Creative Collaboration with Disturbed

CLIENT: Disturbed

CHALLENGE: Off Beat Enterprises embarked on a creative collaboration for Incendium with Disturbed with Dark Messiah, a unique entity in the music and entertainment industry, in 2021. The challenge was to bring the band's music to life in the form of compelling comic books and action figures, all while capturing the essence of "the Guy," a character deeply intertwined with the band's iconic songs. The goal was to expand the brand's reach and immerse fans in a visual narrative that resonated with the band's distinctive style.

SOLUTION: Incendium's solution involved a comprehensive approach to creating narrative-driven content and collectibles:

Comic Books:

  • Crafting captivating comic books that utilized Disturbed Dark Messiah's songs as the foundation for the character "the Guy." These comics brought the band's narrative to life through visual storytelling, bridging the gap between music and visual art.

Action Figures:

  • Developing action figures that represented "the Guy" and the band's visual aesthetic. These figures allowed fans to physically connect with the character, serving as collectibles and companions to the comic books.

Web Presence:

  • Enhancing Disturbed Dark Messiah's web presence to provide an immersive online platform for fans, showcasing the comic books, action figures, and the band's unique music-driven narrative.

RESULTS: The collaboration between Incendium and Disturbed Dark Messiah between 2021 and 2023 produced outstanding results:

  • Comic Books: The comic books successfully transformed the band's songs into a narrative that captivated fans and deepened their connection with the music. "the Guy" became a more tangible and compelling character to follow along with.

  • Action Figures: The action figures represented "the Guy" and the band's dark and distinctive aesthetic. They provided fans with a tangible connection to the narrative and served as collectible items.

  • Off Beat contributed the project management, packaging with Illustrations by Matthew Skiff, all social media assets, layouts, manufacture of all goods.

This collaboration played a vital role in expanding Disturbed Dark Messiah's brand presence in a unique way. It provided fans with an immersive narrative experience, reinforcing the band's reputation for creativity, intensity, and distinctive style, while bridging the gap between music, visual art, and collectibles.